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857% Increase In Paid Ad Revenue

Client: Cozy Home Furnishings

Industry: Home furnishing

Goal: Increase paid ad revenue and brand awareness


Cozy Home Furnishings is a mid-sized business that offers a wide range of home decor and furniture products. The business struggled to compete with larger retailers in the industry, and its paid advertising campaigns were not generating a significant return on investment (ROI). Cozy Home Furnishings recognized the need to improve its paid advertising strategy and partnered with a digital marketing agency to develop a comprehensive PPC strategy.


The digital marketing agency conducted extensive research on Cozy Home Furnishings’ target audience and developed a comprehensive PPC strategy. The strategy included:

  1. Keyword research: Identifying high-value and high-converting keywords related to Cozy Home Furnishings’ products and target audience.
  2. Ad targeting: Developing specific targeting criteria for each ad campaign, including demographics, interests, and behavior.
  3. Ad copy: Creating compelling ad copy that speaks directly to Cozy Home Furnishings’ target audience and highlights the unique value propositions of its products.
  4. Landing page optimization: Developing dedicated landing pages for each ad campaign that are optimized for conversions and provide a seamless user experience.
  5. Bid management: Optimizing bids to ensure maximum ROI and using tools like automated bidding to improve efficiency and effectiveness.
  6. Analytics and reporting: Tracking and analyzing campaign performance using tools like Google Ads and providing regular reports on PPC performance.


Cozy Home Furnishings saw significant improvements in its paid advertising performance and revenue following the implementation of the PPC strategy. In just one year, the business achieved an 857% increase in paid ad revenue and a 114% increase in conversion rate. Other notable results include:

  1. Improved ad targeting: The improved targeting criteria led to more relevant clicks and a higher click-through rate (CTR).
  2. More conversions: The improved ad copy and landing page optimization led to a higher conversion rate and more sales.
  3. Increased brand awareness: The improved PPC performance led to an increase in brand awareness, with more customers recognizing Cozy Home Furnishings and referring it to others.
  4. Positive ROI: The improvements in PPC performance led to a positive ROI, with Cozy Home Furnishings achieving more revenue than it invested in ad spend.


By implementing a comprehensive PPC strategy, Cozy Home Furnishings was able to achieve significant improvements in paid ad revenue and brand awareness. The business saw an 857% YoY increase in paid ad revenue and a 114% YoY increase in conversion rate, as well as improved ad targeting, more conversions, increased brand awareness, and a positive ROI. The success of this strategy demonstrates the power of PPC for small and mid-sized businesses in competitive industries like home furnishing.



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