117% YoY Increase In Organic Revenue

Client: Pluto Pet Care

Industry: Animal care

Goal: Increase organic revenue and brand awareness

Background:

Pluto Pet Care is a small business that offers a range of pet care services, including grooming, boarding, and daycare. Despite providing high-quality services, the business struggled to attract new customers and generate consistent revenue. Pluto Pet Care recognized the need to improve its online presence and partnered with a digital marketing agency to develop a comprehensive SEO strategy.

Strategy:

The digital marketing agency conducted extensive research on Pluto Pet Care’s target audience and developed a comprehensive SEO strategy. The strategy included:

1. Keyword research: Identifying high-volume and high-value keywords related to Pluto Pet Care’s services and target audience.
2. On-page optimization: Optimizing the website’s content, meta tags, and structure to improve its ranking in search engine results pages (SERPs).
3. Off-page optimization: Building high-quality backlinks to the website from authoritative sources to boost its visibility and credibility.
4. Content creation: Developing high-quality, engaging content for the website, including blog posts, service pages, and FAQs.
5. Local SEO: Optimizing the website for local search, including Google My Business optimization, local keyword targeting, and location-specific content.
6. Analytics and reporting: Tracking and analyzing website performance using tools like Google Analytics and providing regular reports on SEO performance.

Results:

Pluto Pet Care saw significant improvements in its online presence and organic revenue following the implementation of the SEO strategy. In just one year, the business achieved a 117% YoY increase in organic revenue and a 92% increase in organic traffic. Other notable results include:

1. Top SERP rankings: Pluto Pet Care’s website achieved top rankings for several high-volume and high-value keywords related to its services.
2. Increased brand awareness: The business saw an increase in brand awareness, with more customers recognizing the Pluto Pet Care brand and referring it to others.
3. More leads and conversions: The improved online presence and visibility led to an increase in leads and conversions, with more customers booking appointments and using Pluto Pet Care’s services.

Conclusion:

By implementing a comprehensive SEO strategy, Pluto Pet Care was able to achieve significant improvements in organic revenue and brand awareness. The business saw a 117% YoY increase in organic revenue and a 92% increase in organic traffic, as well as improved rankings, more leads, and more conversions. The success of this strategy demonstrates the power of SEO for small businesses in competitive industries like animal care.